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I started instructing in 1973 at Kent State University in Ohio; in 1976 I was appointed Head of the Magazine Writing Sequence at Temple University in Philadelphia, PA. In the mid-Eighties, I left academia and built a world marketing and public relations firm. Exception to the rule: If you possibly can outsource your HR division, you are not an Internet marketer, you are more probably a Corporate CEO Tycoon. And as a result of the ads are displayed only to the target users (who carry out search on the Internet related to your supply), it is clear that within the Google AdWords platform there is no wastage of cash.