Aspiring entrepreneurs that want to make a big splash in the business world in 2017 need to embrace social media, as billions of eyeballs view pages on sites like Facebook every single month.
It’s not just younger entrepreneurs that are harnessing these mediums, as old-school businesspeople have humbled themselves to learn about a new form of media that is capturing more and more attention with each passing year.
John Bradberry has made good use of social media when it has come to promoting his businesses, as he has learned that most people engage with brands on these platforms these days, as feedback from brand pages and friends help them to make spending decisions.
If you want to harness the power of the world’s #1 social media site to help build your businesses’ profile, take note of the tips mentioned below…
1) Collect reviews from customers
One of Facebook’s most powerful features for business page owners is the review function. This allows entrepreneurs to poll their customer base to see how they are performing.
This can be scary as heck for some folks, as a few misunderstanding customers at the start could torpedo their fortunes going forward.
These fears are mostly unfounded, though, as it generally takes a lot for people to give you a bad grade.
On the other hand, pulling out all the stops in the early going and asking for impressed customers to get you a five star review will go a long way to boost your fortunes in the long run.
2) Respond to complaints
At some point, the pessimists will be right, as someone will tear a strip off you and your brand by leaving a negative review, or by scrawling a complaint on your wall.
While this appears to be an argument against using social media, this situation is also a potent tool for growth.
By getting negative feedback, you’ll be able to see where your efforts are falling short, enabling you to take corrective action that will make you stronger in the long run.
Secondly, by engaging the complainant, you will able to turn an irritated customer into someone that may give you a second chance. If you manage to pull it off, you might end up creating an evangelist, as they will greatly appreciate how you went out of your way to make things right.
3) Get feedback from your fans
Knowing what your customer want and then giving it to them is one of the biggest growth hacks for businesses that want to burst through to the next level.
In order to get actionable feedback, ask your fans questions and take note of the answers they give you. Read every note that someone writes on your wall, and try to derive a lesson from it.
Post polls on questions that have a limited number of actionable answers. By taking all these steps and others, you’ll harness the brain power of your target demographic, which can only help make your business better.