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EmmaClaire is Emma’s New York-based account supervisor and offers key strategic help to clients building world-class e mail programs. Only 2.6% of marketing program dollars go in the direction of know-how and only 1.6% of marketing staff are primarily tech. The author is totally right in describing the importance of Marketing Function in any organization.
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Because marketing has morphed from being a fixed set of actions that emanates from a selected workplace to one thing that now touches every department in a faculty. The point is that simply because the structure of most direct marketing businesses are arrange in a pyramid formation does not mean that it’s an evil organization, or that it is designed to take your cash and go away you with nothing in the end.